You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing D. K. Hardin.
ANA has found 1 results for you, in 111 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Changing test market technology in the USA

This paper focusses on the changing nature of new product test marketing. Perhaps first, it is appropriate to discuss the reason behind test marketing. The paper describes a survey of test marketing practice covering major American grocery, drug and...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: D. K. Hardin
September 1, 1972
×

Citation

Hardin, D. K. (1972a, September 01). Changing test market technology in the USA. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/changing-test-market-technology-in-the-usa